University of Dayton, APM Music Form Digital Music Partnership
APM Music has teamed up with the University of Dayton Division of Athletics to continue to provide top quality music for their athletic content needs.
“This partnership is a proverbial win-win as we continue to enhance our featured and live video production,” said Michael LaPlaca, Assistant Athletics Director/Multimedia. “The world of music and sports go hand-in-hand. Music is an integral part of our lifestyle and culture, and this partnership will no doubt enhance our brand’s position by supporting compelling marketing initiatives revolved around film projects, live event production and in-game events.”
APM Music (a joint venture of EMI Music Publishing and Universal Music Publishing) has recently launched a new search website that offers access to more than 450,000 tracks of music produced by the industry’s most respected and admired libraries including catalogs like the NFL Films Music Library and MLB Music Library. With well-known tracks like “Heavy Action” (a.k.a. Monday Night Football” theme), rock songs from indie artists, music from legendary composers and everything in between, APM Music has been supplying music to productions for over 30 years and is the leader in Sports Entertainment music.
“We’re thrilled with this new partnership. We always aim to provide the best service in the industry and, with such great content coming from the athletics program at the University of Dayton, we are happy that APM can be a part of it while helping to take their productions to the next level for years to come,” said Matthew Gutknecht, Key Account Director for Sports at APM Music.
The partnership will run through the 2017-18 academic year.