Nervve Inks Deal With Wasserman to Bring Image-Recognition Tech to Market
Sports/Entertainment agency Wasserman Media Group and image-recognition technology company Nervve have inked an agreement in which Wasserman will work exclusively with Nervve to bring to market their visual search technology, which will allow brands and properties to easily, quickly and accurately track and analyze brand exposure impact across various sports and entertainment programming.
Nervve’s unique technology provides Wasserman the ability to scan game and event footage for a specific object, logo or scene in minutes rather than weeks, as compared to similar products currently on the market. Originally developed for use in the military and intelligence community, the tool will offer clients speedy access to visual data and a deep interpretation of the results, comparing the estimated value of exposure across numerous brands and/or different properties and events. Most importantly, by bringing this analysis to the context of a broader measurement framework, Wasserman and Nervve will help improve assessment and decision making for brands and properties within their overall partnership strategy.
“We are shifting our clients away from simply collecting data to focusing on connecting information, with the ultimate goal of revealing insightful storylines that initiate actionable business decisions,” says John Harper, Senior Vice President of Consulting at Wasserman. “Through our partnership with Nervve, we are perfectly positioned to combine our current research capabilities and comprehensive consulting services with their technology to provide brands and properties a truly holistic partnership measurement offering.”
“The difference with Nervve lies in its speed, accuracy and ease of use. The breadth of data and results we can provide with Wasserman’s help will be very valuable to marketers in the sports and entertainment industries,” says Thomas E. Slowe, Co-Founder & CEO of Nervve. “With our technology, clients can better understand their overall brand exposure, optimize signage assets, improve targeting and measurement, acquire visual analytics data and measure the value of their media to prove ROI.”
Wasserman and Nervve have already begun to implement this technology with brand and property clients.