AT&T Selects Ericsson to Enhance Its TV Platform
Ericsson has been selected to work with AT&T on the evolution of AT&T’s TV experience platform. AT&T will be combining industry-leading capabilities of AT&T’s U-verse and DIRECTV platforms to deliver its entertainment experience across AT&T’s satellite and wireline networks.
This evolution will utilize leading technologies from AT&T’s U-verse platform and AT&T’s DIRECTV satellite platform to deliver a premium TV experience, serving customers across both satellite and wireline access networks.
“By collaborating with Ericsson, AT&T will be able to enhance its service offerings across its networks,” said Enrique Rodriguez, Executive Vice President and Chief Technical Officer, AT&T Entertainment and Internet Services. “Combining these technologies together uniquely positions AT&T to offer consumers an unparalleled bundled video entertainment, mobile and broadband experience.”
“AT&T has long been one of the most future-oriented, pioneering operators in the industry and we look forward to helping them to evolve their platforms which will give consumers an advanced TV experience,” said Per Borgklint, Senior Vice President and Head of Business Unit Support Solutions, Ericsson.
Ericsson Supports Swisscom With Innovation in the Cloud
Ericsson announces that Swisscom has deployed its Video Storage and Processing Platform to power all of the time-shifted and cloud DVR features of its TV 2.0 offering. Live since April 2014, the highly successful service now has 564’000 subscribers, transforming subscriber retention and satisfaction.
Ericsson’s Media Vision 2020 predicts that by 2020, 50 percent of all content consumed will be on-demand and time-shifted. Ericsson is enabling TV service providers to respond to this shift with its high performance Video Storage and Processing Platform, a software-based, integrated storage and computing infrastructure which economically enables multiple use cases including: cloud DVR, CDN (content delivery network) assist and expanded VOD (video-on-demand) solutions.
“Our subscribers want flexibility in their TV services and greater freedom around what, when and where they watch the content of their choice,” says Dirk Wierzbitzki, Head of Wireline and TV, Swisscom. “Ericsson’s solution allowed us to leverage the capabilities of the cloud to bring to market a type of service that hadn’t been seen in Switzerland before; one which offers our viewers much more advanced replay and recording features. We’re delighted with the take up of Swisscom TV 2.0.
Swisscom has leveraged the highly scalable functionality of the Ericsson solution to offer a TV service that includes 7-day replay on over 250 channels, an archive and the ability for consumers to record any numbers of programs in parallel, while ensuring continuous operations. The flexible platform allows Swisscom to deliver its TV 2.0 service across not only televisions but also as a multi-screen service to smart phones, laptops, tablets and PCs.
“Ericsson is leading industry innovation in cloud-based video platforms and as a result we currently power over 50 percent of the world’s cloud DVR deployments,” says Elisabetta Romano, Vice President and Head of TV and Media, Ericsson. “It is clear that the cloud is a critical enabler in evolving TV into a more personalized, flexible and seamless experience. TV service providers are recognizing the benefits of adopting cloud architectures into their infrastructures and we believe that this shift will only grow as consumer expectations perpetually rise around the quality and functionality of service offerings.”