Imagine Communications Extends Ad-ID Integration With Landmark Agency 5.0

Imagine Communications is integrating its Landmark Agency system with Ad-ID, the advertising industry standard developed by the American Association of Advertising Agencies (4As) and the ANA (Association of National Advertisers) for identifying advertising assets across all media platforms.

Ad-ID integration allows an agency to create a unique Ad-ID code in the Ad-ID system and to import the information into their Landmark Agency buying and production systems – without mistakes or redundant data entry. The shared import brings over Ad-ID code information, advertiser, commercial activity dates, and other details, making the data available for use in national, local, and multimedia planning and buying modules.

“Integrating Landmark Agency with Ad-ID is part of Imagine Communications commitment to developing open platforms for advertising management,” says Sarah Foss, vice president, product management, Advertising Management Systems, Imagine Communications.  “Ad-ID is becoming increasingly popular with our agency customers and creating a tight integration with the system is integral to our mission of streamlining processes and reducing complexity.  Imagine is actively listening to customer feedback and delivering on it.”

Landmark Agency is enterprise software designed to help control advertising agency business processes, including media planning and buying, account management, creative, traffic, production, finance, and digital asset management. The open architecture provides unparalleled capability to fully access and leverage agency data and external resources such as Ad-ID.

Ad-ID is the industry-standard universal identifier for tagging commercials and other content advertising assets. Ad-ID helps in creating a unified workflow from agencies and advertisers to broadcasters, networks, radio and digital media companies, as it gives all content a standard naming convention.  The system allows advertisers and agencies to quickly identify exactly what version of a piece of ad copy was run, and whether it was run within contract boundaries.

“We are pleased that Imagine Communications and its Landmark Agency system have empowered Ad-ID users to streamline their workflows across production, planning and financials,” says Harold Geller, Chief Growth Officer, Ad-ID.  “This joint solution will help ad agencies leverage automated processes that support measurement and streamlined delivery, while eliminating costly manual intervention.”

In addition to the Ad-ID integration and other enhancements, Landmark Agency 5.0 provides support for the change in the Nielsen ratings service broadcast day to 3:00 AM, which was designed to support the capture of early morning news programming on the day it aired.

Landmark Agency 5.0 is currently in beta testing and will be available later in the fall.