SMT Partnership With IMG Productions Keep Fans Connected at New York City Marathon
SMT (SportsMEDIA Technology) again provided broadcast solutions on behalf of IMG Productions for Sunday’s 2015 TCS New York City Marathon. This year marked the seventh that SMT has delivered its enhanced graphics and social media broadcast technology for IMG, producers of the past 22 NYC Marathon broadcasts for the NYC Marathon.
New for this year’s broadcast was SMT’s Journey to the Marathon Social CG system, a platform that allows viewers to follow the inspirational stories of the estimated 50,000 runners through lower-third and full-screen graphics containing short videos that recap a participant’s unique training story.
Additional SMT broadcast elements included:
- ISO Track, an on-screen pointer graphic that allows viewers to identify and track featured athletes as they run through the city’s five boroughs.
- Common Man Crawl, a lower-screen race crawl that displays the current place of elite men and women runners and wheelchair athletes as well as every participant’s name as they cross the finish line. The crawl will also feature live fan tweets via SMT’s DMX social media publisher.
- Track Map, a full-screen graphic that will show viewers the location of the leading men and women runners and wheelchair athletes.
- Talent prompters that deliver historical and relevant data to ESPN’s commentators.
“SMT continues to provide insightful broadcast technology that helps us tell the stories of the world’s largest marathon,” said Gary Critchlow, VP Production and EIC, IMG Productions. “As longtime partners, SMT understands how to present information on-screen to help our viewers make sense of and navigate a live event of this magnitude.”
“We are proud to partner with the TCS New York City Marathon to bring the highest level of broadcast solutions available to this year’s race,” said Dino Hall, Business Development Manager for SMT. “Our broadcast production tools enable at-home fans to experience the happenings on the 26.2-mile course through our dynamic data-fed graphics.”
On Sunday, the marathon was aired nationally beginning at 9 a.m. ET on ESPN2 and ESPN Deportes+, locally on WABC-TV in New York, and was available to stream at WatchABC or ESPN3.