NBC Olympics Launches Snapchat Account

NBC Olympics recently launched its Snapchat account to give fans a behind-the-scenes look at the massive joint effort between NBC Sports and the USOC to capture marketing and social media content this week that will be used in advance of the 2016 Rio Olympics.

Over the course of five days, 16 NBCUniversal divisions or programs will capture content from more than 100 Team USA athletes, who will be conducting interviews, posing for photo shoots, changing wardrobes, and interacting with samba dancers (like four-time Olympic gold medalist Allyson Felix is in the photo above), comedians, supermodels and puppies.

Although full length content is still under wraps, fans can get a special sneak peek at some of the fun content being created by adding NBCOlympics on Snapchat or via the dedicated #RoadtoRio hashtag on Twitter, Facebook and Instagram right now.