Fox Sports Launches Outkick the Show ‘Quadcast’ on Facebook, Periscope, YouTube, and FOX Sports GO
FOX Sports is launching a new talk show shot entirely on iPhones and iPads that is simultaneously live streamed on four platforms – Facebook, Periscope, YouTube, and FOX Sports GO. Believed to be the first-of-its-kind ‘quadcast,’ the program, entitled ‘Outkick the Show,’ is hosted by FOX Sports College Football Insider Clay Travis and is live streamed Monday–Friday at 12:00 PM ET.
‘Outkick the Show’ is an extension of Travis’ blog ‘Outkick the Coverage.’ The new program features the opinionated Travis giving his take on the headlines of the day in sports and pop culture, interviewing guests, and answering real-time questions from fans on Facebook and Periscope. One of Travis’ earliest guests was SEC Co mmissioner Greg Sankey, with whom he discussed Sankey’s first job and his thoughts on the SEC this season.
‘Outkick the Show’ is live streamed using three iPhone 6s and an iPad Mini affixed to a specially modified tripod, which allows Travis to operate the technology by himself.
The easy-to-use design allows Travis to travel with the technology and live stream the show virtually anytime and anyplace. Plans call for Travis to take ‘Outkick the Show’ on the road to several major sporting events in the coming year.
In choosing to live stream his show instead of doing a conventional radio show, Travis explained: “At one point you needed a physical radio station with a large antenna to speak to the masses. Now you don’t. All I need to reach the masses is a Wi-Fi signal. Basically I want to make consuming ‘Outkick the Show’ as fun and easy as possible. And I think this is the answer. If you have a Wi-Fi connection or a phone, you’ll have access to ‘Outkick the Show.’”
The concept was a result of a brainstorm between Travis and FOX Sports Digital executives, who wanted to capitalize on the growing influence of live streaming apps like Periscope, as well as the ubiquity of social media platforms like Facebook and YouTube to distribute and promote the show. ‘Outkick the Show’ will also be available to all users of FOX Sports GO and will not require a pay-TV subscription.
In addition, the ‘Outkick the Show’ podcast, which is the audio replay of the show, debuted as the No. 1 podcast on iTunes in the Sports & Recreation category one day after launch.
Travis, a former lawyer, started ‘Outkick the Coverage’ in 2011 as an SEC-centric news and opinion blog. One of the most informed and opinionated personalities on the college football landscape, Travis manages the site’s wide-ranging content and also makes regular appearances on FOX Sports’ college football studio programming and FS1’s signature program FOX Sports Live.