NBA League Pass Off to Best Start Ever; Warriors Lead Single Game, Team Pass Purchases
NBA Digital’s NBA LEAGUE PASS live out-of-market games package is off to its best start ever, with a record number of digital subscriptions to date. So far this season, the defending NBA champion Golden State Warriors have secured the top spots for NBA SINGLE GAME and NBA TEAM PASS, and claimed seven of the Top 10 most-viewed games. NBA LEAGUE PASS introduced NBA SINGLE GAME and NBA TEAM PASS this season, making the NBA the first major U.S. professional sports league to offer the single-game option for fans throughout the regular season.
For NBA SINGLE GAME, the Warriors are followed by the Los Angeles Lakers, New York Knicks, Cleveland Cavaliers and Toronto Raptors to round out the top five in the category, while the Cavaliers, Lakers, Chicago Bulls and San Antonio Spurs are among the top five for TEAM PASS. Additionally, the Cavaliers, Charlotte Hornets and Utah Jazz have each appeared in two of the Top 10 most-viewed games on NBA LEAGUE PASS.
Along with the new packages, NBA LEAGUE PASS continues to offer its traditional, comprehensive full season package, providing access to nearly 1,000 live out-of-market games and a rich archive of NBA content. Fans this season have quicker access to live games with “WATCH” links displayed on NBA.com and the NBA app, as well as posted on Facebook and Twitter, which instantly bring users to NBA LEAGUE PASS to view out-of-market games.
Fans are able to enjoy the subscription-based service across television, web, tablets and mobile phones (Android phones, iPhone and iPad, tablets and TV), as well as a wide variety of connected devices, including the PlayStation®4, PlayStation®3 and PlayStation® Vita; Xbox One and Xbox 360; Apple TV; Samsung Smart TV; Amazon Fire Tablet, Amazon Fire TV and Amazon Fire TV Stick; Roku, and select Sony Blu-ray players.