HEVC Advance Announces Revised Licensing Structure
HEVC Advance, an independent licensing administrator, announced an updated royalty rate structure resulting from active engagement with market participants across the industry. The updates support accelerated adoption of HEVC in the marketplace for the benefit of both industry and consumers.
“After our initial pricing announcement we reengaged with key segments of the HEVC community, including content owners and distributors as well as device manufacturers, to better align our licensing structure and rates with the industry’s long-term technology goals,” says HEVC Advance CEO Peter Moller. “We are pleased with the results of our industry engagement and confident that the revised pricing structure and rates balance the needs of both HEVC users and patent owners.”
The resulting adjustments include waiving royalties for public/non-profit TV broadcasting, and content distribution that is free to end-users including over-the-air commercial TV broadcasting and internet content distribution. In addition, the commercial content distribution structure has been adjusted to provide a simplified royalty rate structure with substantially reduced pricing. Other adjustments include a reduction in device royalty rates and the introduction of royalty caps for devices and content distributors.
HEVC Advance also announced an incentive program for existing and future HEVC/H.265 users that complete the HEVC Advance licensing process within a 12-month period. The program includes a substantial discount for prior sales by existing HEVC device and content distribution providers, as well as an ongoing discount during the initial five-year license agreement term.
A summary of the updated royalty rate structure and incentive program is available on the HEVC Advance website: http://hevcadvance.com/pdf/RoyaltyRatesSummary.pdf.