SVG Summit 2015: Digital Leaders Tackle OTT, Monetization, Virtual Reality, and More
Day 2 of the SVG Summit closed out with an in-depth conversation surrounding the world of digital sports programming, distribution, and entertainment. Topics ranging from over-the-top to virtual reality were prevalent through the Summit and experts in the field offered their takes in how digital fits into the grander picture of live sports television.
An esteemed panel featuring Sandy Brown, CEO of ONE World Sports; David Denenberg, SVP, Global Media Distribution and Business Affairs at the NBA; William Mao, VP, Digital – Americas for MP & Silva; and Clark Pierce, SVP, TV Everywhere and Special Projects at Fox Sports took to the stage.
Panelists break down some of the best things their companies tried in the digital space in 2015:
Panelists explain how OTT is a complement – and not a threat – to the traditional linear television model:
Pierce analyzes the challenge of presenting a second screen experience whilst combating synchronization issues:
Denenberg praises the new NBA League Pass subscription model:
Mao and Brown offer their approaches to monetizing digital content:
Pierce and Mao go deeper into ways to get more financial bang for your digital distribution buck:
Panelists dive into the potential of virtual reality in 2016: