Live X Taps Innovative Technologies To Create Compelling Live Content

The Sports Video Group is pleased to welcome Live X as a corporate sponsor. The New York City-based company provides a suite of live production and broadcast services; design, postproduction, and system-integration services; and the recently announced Production Bot professional portable computer systems.

LIVEXProducer and originator of the official Webcast of Times Square New Year’s Eve for more than seven years, Live X uses innovative technologies to help clients all over the world create captivating live events and multimedia to increase engagement and build brands.

Last summer, at Green Bay Packers Training Camp, Live X produced a live, three-camera broadcast that was switched and streamed completely wirelessly from an iPad. With a router in a backpack, a head-mounted GoPro, a Sony XDCAM, and Teradek VidiU Minis, the Live X team treated Packers fans watching cheeseheadtv.com to several full days of live coverage of team practice, interviews with beat writers and Packers staff, and interactions between players and their fans outside Lambeau Field.

“The iPad stream at Packers Training Camp was a perfect example of taking technological innovations in wireless and applying them to sports and entertainment live to an interactive audience,” says founder/President Corey Behnke. “The Packers have some of the most excitable and involved fans in the world, and we were really proud to be able to deliver such a great fan experience for cheeseheadtv.com that was impressive, immediate, and used cutting-edge technology to get fans closer than ever to the sports stars they love.”

Production Bot gives sports-content producers new, powerful tools for live production, broadcast, and editing. Custom-built for video and editing applications, with rack-server-grade components and low-latency, broadcast-quality connectivity, Production Bot portable computers offer power in a carry­on form factor. From Jumbotron/scoreboard/screen-feed display applications to real-time color grading, DIT, replay, ENG/highlight-package editing, Production Bot has sports covered, without covering a lot of real estate.

“We incorporate ‘best-of-breed’ solutions in all of our production services,” says VP of Sales Joe Husson. “And we are extremely confident in all of the products we endorse to enhance the production experience, because we use those same systems in our own production work.

“Live X is proud to be partnering with SVG to present Production Bot,” he continues, “along with our full-service live production and broadcast offerings, to media professionals in the sports-production industry.”

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