Super Bowl 50: Fox Sports, Twitter Team Up to Create Content in San Francisco
Fox Sports and Twitter team up during Super Bowl week for an exclusive partnership that makes Twitter’s San Francisco headquarters Fox Sports’ home away from home. From Feb. 2-5, FOX Sports’ digitally focused properties Garbage Time With Katie Nolan, Outkick the Show, and @TheBuzzer shoot live and taped segments with athletes, celebrities and other notables who come through Twitter HQ. FOX Sports is the only media company to work out of Twitter HQ during Super Bowl week.
“Garbage Time, Outkick the Show, and @TheBuzzer were developed for social media audiences and have seen tremendous success on Twitter and Periscope,” says Pete Vlastelica, EVP, Digital, FOX Sports. “The ability to work out of Twitter HQ leading up to the Super Bowl gives us unparalleled access to guests and allows us to bring our viewers and followers content like they’ve never seen before.”
“We are thrilled to host one of our closest partners in FOX Sports at Twitter HQ in San Francisco during Super Bowl week,” says Danny Keens, Head of North American Sports Partnerships at Twitter. “#SB50 will be one of the most talked about sporting events of 2016 on Twitter. And Garbage Time, Outkick the Show, and @TheBuzzer are all natural fits with us since they engage new and existing audiences uniquely on Twitter and Periscope every day.”
Garbage Time With Katie Nolan presents five shows during Super Bowl week, originating live from Radio Row and including content gathered daily from Twitter HQ. Katie (@katienolan), who has over 180,000 followers on Twitter and is well-known for using the network to engage with both her supporters and critics, sits down with guests and also speaks with some Twitter employees. Special Super Bowl 50 editions of Garbage Time With Katie Nolan air Monday through Thursday, Feb. 1-4, at 6:00 PM ET and Friday, Feb. 5 at 4:00 PM ET on FS1.
Hosted by Fox Sports college football insider Clay Travis (@ClayTravis), Outkick the Show is a first-of-its-kind ‘quadcast’ which airs simultaneously across several social media platforms including Periscope. An extension of Travis’s popular blog “Outkick The Coverage,” the program takes advantage of Periscope’s platform that allows Travis to go live at a moment’s notice for interviews featuring an array of celebrities that walk through Twitter’s front door. Outkick the Show is live streamed using three iPhone6s and an iPad Mini affixed to a specially modified tripod allowing Travis to broadcast his show anytime, from virtually any place, and interact with viewers around the world in real time.
@TheBuzzer (@TheBuzzerOnFox), a short-form daily video series featuring quick commentary on breaking news and current events across the world of sports, sends co-hosts Kristen Balboni and Andy Nesbitt to Twitter HQ that week to provide updates and speak with special guests throughout the day. @TheBuzzer videos air on FS1 and are shared socially across several channels including Twitter and FOXSports.com.