Alberto Santana Joins Snell Advanced Media as Regional Sales Manager

Last week, Snell Advanced Media named Mr. Alberto Santana its Regional Sales Manager, reporting to Felipe Andrade, Regional Director – Brazil. Santana has an Electronics Engineering degree from Escola de Engenharia Mauá, and a Master’s degree in Business and Administration from Fundação Getúlio Vargas – FGV.

Alberto Santana

A 14-year veteran of the broadcast industry, Santana joins SAM after successful roles at Sony, Grass Valley, and most recently Ross Video. Santana’s industry background and experience will prove useful as SAM continues to build out its business in the region.

Santana is responsible for development of new markets and the management of the channel partners and system integrators in the region.

“SAM has been very aggressive in the market and has established a strong team and resources in LATAM, which is the key to partnership with customers and the success of the business,” says Santana. “I am thrilled to be with SAM and the LATAM team.”

“We are very excited to have Alberto as part of the team,” says Felipe Andrade, Regional Director – Brazil. “Our goal has been always to create a close relationship with our customers and help our business partners to grow. Our products are well-known by their quality and technology, and we have demonstrated over the last months that we are moving in the right direction, bringing local resources and developing competitive solutions.”

The Latin American region continues to provide significant opportunities for the company as it looks to expand its presence and full range of products and solutions to regional customers.