SVG College Sports Summit 2016: Preliminary Program Unveiled
Agenda dissects video strategy in live, social, venue, and branded content
The sports business has spoken and video is the biggest and best branding opportunity in the industry and, in college athletics, the programs themselves are at the controls. Now is the time to join your peers and make your travel plans for the 2016 SVG College Sports Summit, June 2-3 at the Omni Hotel in Atlanta. Don’t miss out on your chance to reinvent your program’s story and take your video strategy in live, social, venue, and branded content to the next level.
This year’s conference program will feature a full day of sessions on Thursday discussing the hottest topics in sports video production including live event production, social video strategies, venue production, asset management, and more. Friday offers two specialized workshop tracks that analyze best practices and workflows to help college sports programs expand their brand by improving the workflows of their video operations and the quality of their video content.
All attendees will also have the opportunity to meet with the top technology companies in the business in our exhibit hall where products and services geared towards the specific needs of the college-sports market will be on display.
Program highlights include:
Thursday, June 1
9:10 a.m. – From the Front Bench: Producing and Directing an Elite Live Event
Preparing for and executing a live event broadcast is a unique undertaking and one that takes a tremendous amount of planning and foresight. Top producers and directors from across the industry offer their thoughts on preparing your crew, establishing storylines, and how to make it look like you have more camera sources than you actually do. Even with limited technological resources, a professional-caliber production is within your grasp.
11:25 a.m. – Building and Maintaining a Conference Digital Network
Conferences large and small have found the value in keeping their institutions united under one banner for programming, branding, and operations. However, conference-wide networks require a lot of planning and forethought: Who makes gear decisions? How are programming and production responsibilities assigned? How do individual institutions best contribute to the greater mission while maintaining their own brands?
2:00 p.m. – Storage Challenges: Protecting and Archiving Your Video Assets
From valuable historical content to the hundreds of hours of new video being produced each academic year, athletic departments are faced with a tremendous task of getting the most out of its archived video assets. With a viable wide-scale solution yet to hit the market, in what ways can a program better safeguard its most valuable content and quickly utilize it for various purposes, including integration into live event productions and digital distribution outlets?
3:45 p.m. – Venue Videoboard Production and Engaging Fans in Their Seats
Whether your in-venue video board is massive or modest, entertaining and informing fans with it is becoming a new art form all of its own. How do some of the best at all levels pump up the crowd, showcase their best content, design captivating graphics, and coordinate all of the sales and marketing elements that need to go into making a complete in-venue scoreboard production?
4:30 p.m. – Gone In 6 Seconds: Video Engagement in the Social Media Landscape
New social media platforms are completely changing the game of engagement and storytelling. Facebook, Twitter, Instagram, SnapChat, and Vine – just to name a few – have content creators thinking less about longer form content and more about designing and distributing video content that is no more than 30, 15, or even 6-seconds long. How can you more effectively use video in your social strategy and what kind of video content works best on each platform?
Friday, June 2
9:00 a.m. – Case Study: Clemson’s Social Video Onslaught at the National Championship Game
The Clemson Tigers may have fallen just short in a thrilling National Championship Game but the program’s social media and video team were flying high all weekend long in Arizona. Members of the team discuss their strategy for producing content for various social platforms, lessons learned that apply to any sporting event year round, and how a work of fiction became one of their most popular pieces of content.
Workshop I – The Content Evolution: New World Strategies In Video Creation
Digital video changed the game for the college sports industry and now, as the market matures, its opening up a world of new opportunities and ideas as schools and conferences look for innovative ways to more directly connect with their fans and alumni. Be it your live digital network, your social media channels, or you stadium experience, this workshop offers you in-depth looks at how to re-think your content and programming game plan.
11:00 a.m. – Case Study: Building “The Valley on ESPN3”
This academic year, the Missouri Valley Conference completely re-imagined its live video strategy, accelerating its member institutions to produce upwards of 400 live events, all using the ESPN3 model. How did the conference and its 10 diverse schools turn into a live video juggernaut in such a short amount of time? This in-depth case study offers a peek behind-the-scenes of the facilities that needed to build, the gear that needed to be purchased, and the training that needed to take place to make “The Valley on ESPN3” a reality.
11:45 a.m. – Case Study: Best Practices In Hosting A Memorable Off-Campus Event
More often than ever before, colleges are holding marquee events at neutral sites to draw a larger crowd or visit a unique venue. So what does that mean for your video operations if you are the “host” team? Lafayette experienced this in 2014 when it hosted the 150th football meeting with Lehigh at Yankee Stadium. How did the Leopards video team work with Yankee Stadium on the in-venue presentation? What would they do differently? What advice would they offer to a school facing a similar opportunity?
12:30 p.m. – Social Media and Live Video: How It Should Impact Your Content Strategy
New distribution channels such as Periscope and Facebook Live have the sports business and media industry rethinking the best way to engage fans. Cutting edge content creators share their experiences on these various platforms and share some best practices for using live video in a social media environment.
Workshop II – Roll Up Your Sleeves: Critical Conversations In Production
With the increased demand for video content, athletic departments and conference offices have developed behind-the-scenes infrastructures that are both robust and advanced. Affordability and accessibility to sophisticated gear has made that a more seamless process than ever before. Stay on the cutting edge of some of the latest developments that will impact your workflows moving forward.
11:00 a.m. – Closed Captioning: Legal Ramifications and Execution
Official FCC regulations have begun to take effect regarding the closed captioning of digital video content. New rules on the horizons will present new opportunities for viewers and a new set of challenges for the college sports video production community. What does the law require of you today? What steps can you take now to prepare your workflows? What are some best practices for efficient execution?
11:45 a.m. – Transmission and Distribution: Latest Developments in Point A to Point B
If content is king, then distribution is queen. Some of the latest technological developments are making transmission more efficient and cost-effective than ever before. But what’s the best fit for your needs? A panel of experienced content distributors discusses the advantages of various methods, including fiber and IP.
12:30 p.m. – On the Go: Broadcasting From Unexpected and Inaccessible Locations
Multimedia Directors from colleges big and small are expected to go where the action is – follow teams on the field, on the court, in the track, on the course, in the river and on the mountain… How do colleges deal with the logistical challenges that some of these locations present? From live streaming with no power or Internet to capturing aerial footage, new technologies help cover sports that were once considered impossible or impractical.
For more information on the SVG College Sports Summit, visit www.svgcollege.com and follow the event on Twitter using @SVGCollege.