NanoLumens Heats Up AmericanAirlines Arena’s New Plaza With Outdoor Displays

For the last 16 years the AmericanAirlines Arena in Miami, FL, has been known pushing the limits of the in-arena fan experience with its unusual scoreboard, world-class concerts and must-see sporting events. So when The HEAT Group, owners of the arena and the Miami HEAT, wanted to bring the fan experience outside to the newly designed Xfinity East Plaza, they turned to NanoLumens to create an eye-catching visual environment using six of its NanoSlim and NanoWrap solutions.

The 23,000 square foot outdoor Plaza features a stage, fully-equipped BACARDI bar, food from local eateries, live music and entertainment, a variety of seating options and complementary high-speed internet.

“The Miami HEAT have always been a technology-driven franchise committed to delivering a superior entertainment experience at both HEAT games and Arena events,” says Eric Woolworth, President of The HEAT Group Business Operations. “Our latest endeavor of pairing technology with fan experience comes with the unveiling of our Xfinity East Plaza, where the incredibly impressive NanoLumens displays are helping us to deliver digital content to a previously underutilized outdoor space—a prospect we believe HEAT fans and Arena guests will enjoy as much as we do.”

The opening of the Xfinity East Plaza will turn a once under-utilized smoking area into a revenue-generating epicenter of entertainment for the HEAT Group.

“The new Xfinity East Plaza creates an oasis for ticketed guests to enjoy the South Florida weather, while not missing a minute of the action through the digital media installed,” says NanoLumens Southeast Regional Sales Director Arch Nelson.“On the NanoLumens solutions, the HEAT Group can show guests what is going on inside the Arena with live action and instant replay during sporting events as well as other entertainment options, while also showing revenue-generating sponsor advertisements.”

Utilizing the six NanoLumens solutions, the AmericanAirlines Arena can boost funding through game day advertising while also offering local South Florida businesses and residence an impressive new event space to rent when the HEAT are not hosting a game.

To enrich the Miami HEAT fan experience NanoLumens installed five 8’X6’ 4MM non-faceted NanoWrap solutions in the brand new Xfinity East Plaza along with one 16’X9’ NanoSlim solution to show the game live outdoors. These new outdoor-rated NanoLumens solutions enhance the bayside venue by creating an immersive environment through technology that complements the outdoor bar, stage area and an NRG Solar Canopy that allows HEAT fans to experience an illuminated atmosphere of graphics, video and animations through the LED displays.

The six NanoLumens solutions were made available to the HEAT Group through NanoLumens Advantage program, a program that is designed to help businesses gain a competitive sales advantage with the latest technology, protect against obsolescence, secure budget approval with ease, while simplifying all of the many benefits into a one-stop solution.

The Xfinity East Plaza is located on the east side of the Arena, which provides stunning views of Biscayne Bay and the Miami skyline. The Plaza, which was previously uncovered and underutilized primarily because of Miami’s year-round sun and rain, is now an environmentally friendly, technologically sophisticated, and fully functional entertainment space.