HPA 2016: Schubin, Burger Interpret Reality
TVTechnology.com reports from the HPA Tech Retreat that Leon Silverman, whose day job is general manager of Disney’s Digital Studio, started the morning by stepping down as HPA president, literally handing a baton to Seth Hallen, whose career has spanned movie and TV production, software and the combination thereof as senior vice president of Global Creative Services at Sony DADC New Media Solutions.
Then Mark Schubin provided a slide tour of articles countering popular perceptions. Super Bowl streaming, for instance, while ballyhooed for setting records, represented just 1.25 percent of this year’s TV audience. With a slide titled “Stagnation,” he noted the number of U.S. TV households has peaked, that this year’s Super Bowl was down from the last two, and that there has been no growth in the number of U.S. households online since 2013.
He noted the media most used by all demographics is radio.
He made a case for the return of physical media—Amazon starting a brick-and-mortar bookstore and the resurgence of vinyl LPs. He noted the return of the printing camera and Kodak’s reintroduction of Super 8. Then he named a number of major motion pictures shot at least in part on film: “Star Wars: The Force Awakens,” “Jurassic World,” “The Hateful Eight” and others. Oh, and movie theater box office had a record year in 2015.