Al Jazeera America Turns To Astucemedia For Data Integration, Custom Graphics Implementation
Astucemedia, a provider of creative and technical services and data management software for cutting edge broadcast graphics and branding, provided data integration and graphics implementation services to Al Jazeera America (AJAM) for its live coverage of the 2016 U.S. primaries and caucuses.
By virtue of Astucemedia’s U.S. elections and primaries data platform Module, AJAM is able to capture and feed accurate, real-time AP data to fill clean, contemporary graphics, designed by AJAM’s creative team, for eye-catching and compelling elections coverage.
The network debuted this custom graphics look and data platform during its live coverage of the Iowa caucuses on February 1, 2016, and will continue using it on future U.S. primaries, including Super Tuesdayon March 1.
This data platform module also enables AJAM’s editorial team to monitor live incoming AP data, confidently analyze it, and present accurate election returns. The data platform is a modular solution that makes it easier for broadcast facilities to quickly deploy a smart, data-driven live graphics workflow for news, sports, weather, elections and other live programs.
“Our creative team envisioned a very fresh, innovative graphics look, including a spinning cube effect that delivers timely elections data to the screen,” said Ross Henderson, Senior Vice President Creative of Al Jazeera America, New York, NY.
“We wanted the graphics to really impress our viewers without distracting from the important data being conveyed,” Henderson said. “Astucemedia effectively struck the right balance, and their platform allows us to present these visually stunning signature graphics to our viewers.”
Since the novel effect went beyond the conventional broadcast graphics approach, the Astucemedia creative team needed to think outside the box to write complex, custom logic that would bring the animated transitions to life. They also provided custom integration that enabled the graphics to play out of a Vizrt live broadcast graphics system, and on-site technical support.
The project—which Astucemedia began in October 2015—is one of many they’ve performed for several Al Jazeera networks in recent years, including its Arabic, English, Mubasher and Balkans networks.
“I am most impressed by the way the Astucemedia team integrated with our internal design and engineering teams,” Henderson said. “Our design team presented them with a complex set of design and animation ideas, and Astucemedia was able to realize everything, and take things even further than we had hoped. Working with them has been a worry free and engaging experience.”
According to Astucemedia President Alexandre Leclerc, “We found AJAM’s unique approach to graphics integration and transitions to be very challenging, and collaborating with them has been very rewarding. We’re looking forward to providing on-site support for their live coverage of the U.S. primaries and caucuses, particularly the pivotal Super Tuesday contest on March 1st.