TV buyers, prepare to be confused, as television makers introduce new jargon to new screens reports that Australian television buyers will need to tackle even more tech jargon this year as LG revealed it would shun the industry’s new TV standard in favour of Dolby’s branding for its TV screens.

The big TV maker joins Sony in dismissing the new Ultra HD Premium standard released early this year, designed to reduce confusion and increase consumer confidence.

The South Korean giant also revealed 31 new TV screens at a Sydney event this week, including televisions up to 85 inches in size, three new OLED UHD TVs, and a Picture on Glass model that is just 2.7mm thin and that will be advertised by Taken actor Liam Neeson.

But even though 23 of the company’s television will deliver a new technology called HDR, or High Dynamic Range, that is expected to be the big trend this year, LG will not use the industry’s Ultra HD Premium logo to help consumers identify its top screens.


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