Qualcomm Technologies Aims To Enhance Consumers’ Mobile Multimedia Experience
The Sports Video Group is pleased to welcome Qualcomm Technologies as a premier sponsor. Headquartered in San Diego, the company is a world leader in 3G, 4G, and next-generation wireless technologies. A subsidiary of Qualcomm Inc., Qualcomm Technologies operates, along with its subsidiaries, substantially all of the parent firm’s engineering and R&D functions and substantially all of its products and services businesses, including its semiconductor business, QCT.
The MPEG-H 3D Audio standard, which includes a novel scene-based audio representation, is designed for content creators, distributors, device manufacturers, and end users. The technology allows creation of spatial audio content especially for live events, including sports, transmitted at low bitrates to a wide variety of devices for an optimally rendered, immersive, and interactive audio user experience.
Supporting scene-based audio (or higher-order ambisonics, [HOA]) and MPEG-H Audio, Qualcomm Technologies is taking important steps toward widespread distribution of both across a range of consumer devices. Given its leadership in 4K technology and LTE broadcast and now with the MPEG-H 3D Audio solution, the company continues to take steps toward delivering unprecedented mobile multimedia experiences to consumers.
“MPEG-H and scene-based audio are uniquely suited for sporting entertainment, enabling a rich, 3D experience for viewers, with a less hands-on approach by broadcasters,” says Deep Sen, senior director, technology, Qualcomm Technologies. “Qualcomm Technologies Inc. joined SVG to share this innovative technology with a broad industry audience and learn from industry experts.”
For more than 30 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment, and each other.