FOR-A Hires Sue Shores to Lead Marketing Efforts in North and South America
FOR-A has hired industry veteran Sue Shores as its new marketing manager. Based out of the company’s Fort Lee, NJ office, Shores is responsible for managing FOR-A’s marketing activities throughout North and South America.
With over 20 years of experience in the A/V and broadcast television industry, Shores brings a wealth of knowledge to the FOR-A team. In the past, she’s held marketing and sales positions for NewBay Media, Agiosat Global Communications, and Accom, Inc. Shores will report directly to FOR-A America’s Vice President, Jay Shinn, and will work closely with FOR-A Japan’s marketing division.
Shinn says, “Sue will be an important contributor to expanding and growing the image of FOR-A America as well as our global operations overseas. She will work in synergy with FOR-A Japan’s marketing division, and we look forward to the unique talents she’ll bring to this role. Sue will provide a fresh perspective to our brand awareness, sales collateral, customer newsletters, product advertising, and she’ll be closely involved with the development of our sales improvement plans and the work done by our publicity team.”
“I’m excited about this new challenge within FOR-A and look forward to working with my colleagues in the U.S. and Japan to strengthen the marketing efforts and brand recognition of FOR-A,” says Shores. “I feel extremely fortunate to join a company that prides itself on top quality products and service.”