Twitter Snags NFL Thursday Night Football OTT Streaming Rights
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The National Football League has selected Twitter as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience across devices and for free during the 2016 NFL regular season. Twitter will stream the 10 Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network, securing the league’s Tri-Cast distribution model for broadcast (NBC/CBS), cable (NFL Network), and digital (Twitter).
Partners since 2013 through the Twitter Amplify program, the NFL and Twitter will provide free, live-streaming video of Thursday Night Football without authentication to the more than 800 million registered and non-registered users worldwide on the Twitter platform via mobile phones, tablets, PCs, and connected TVs.
In addition to live-streaming video of NFL action, the partnership includes in-game highlights from Thursday Night Football as well as pregame Periscope broadcasts from players and teams, offering fans an immersive experience before, during, and after games.
With this partnership, the NFL has again extended its digital presence, making the most valuable content in sports and entertainment available across multiple digital platforms free for all users.
“Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football,” explains NFL Commissioner Roger Goodell. “There is a massive amount of NFL-related conversation happening on Twitter during our games, and tapping into that audience, in addition to our viewers on broadcast and cable, will ensure Thursday Night Football is seen on an unprecedented number of platforms this season. This agreement also provides additional reach for those brands advertising with our broadcast partners.”
Says Twitter CEO Jack Dorsey, “This is about transforming the fan experience with football. People watch NFL games with Twitter today. Now they’ll be able to watch right on Twitter Thursday nights.”
Last season, the NFL broke new digital ground in a partnership with Yahoo! to deliver a free, global live stream of a regular-season NFL game, the first time users could access the NFL’s premium content worldwide without authentication.
When the Buffalo Bills faced off against the Jacksonville Jaguars from London’s Wembley Stadium on Oct. 25, football fans streamed more than 480 million minutes of the game, with 33% of streams accessed internationally across 185 countries worldwide.
