NAB to highlight ATSC 3.0 advances reports that at NAB 2016, both ends of the upper level South Hall of the Las Vegas Convention Center will host demos on the topic of ATSC 3.0.

Described by Accenture global broadcasting industry lead Gavin Mann as “broadcasters’ big disruptor”, ATSC 3.0 is an over-the-air broadcast standard built upon an IP backbone. The first end-to-end broadcast using the standard took place in Korea in February.

The ATSC 3.0 Broadcast Pavilion, in the NAB Futures Park in upper level of South Hall, will highlight broadcast equipment and systems from nearly 20 companies and research institutions looking to introduce ATSC 3.0 services.

A live transmission will take place, along with kit on show including signal analyzers, multiplexers, transmission equipment for HDR (High Dynamic Range) content, encoders for SFN (Single Frequency Network) transmissions, audio encoders, watermarking software and interactive TV applications.


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