NeuLion, Nielsen Partner to Bring Next-Gen Audience Measurement to OTT Video Services
NeuLion has announced that its Digital Platform and Encoder have been certified to enable Nielsen measurement on Nielsen’s Digital in TV Ratings product, enabling NeuLion content partners to add digital audiences to their National and Local TV ratings. Nielsen is the recognized leader in audience measurement, covering over 90% of the world’s population.
The NeuLion Digital Platform is an end-to-end platform providing licensed components from content ingestion, encoding and management to security, monetization, monitoring, and analytics. The robust platform streamlines over-the-top (OTT) video delivery for rights holders including Univision, Participant Media, the NFL, NBA, UFC, and is among the first video streaming platform providers to integrate Nielsen’s Digital in TV Ratings measurement.
The new capability will be highly valued by NeuLion customers seeking to measure audiences accurately across various Internet-enabled devices, including desktops, iOS, and Android mobile devices. Next up will be working with Nielsen to implement measurement on game consoles, streaming set-top boxes and even smart TVs in the living room. Thanks to the new measurement capabilities, content owners will be able to more easily sell ads across platforms based on consistent third-party measurement, and more effectively monetize their revenue across broadcast and digital platforms.
“Audiences in today’s always on, multi-device, on-demand world consume content very differently than they ever have before, and it is critical that our partners are able to effectively measure and track viewership and consumption on new platforms. By working with Nielsen we are able to bring industry-best measurement tools to our partners, helping them understand viewer engagement and better monetize their offerings,” says NeuLion CEO Dr. Kanaan Jemili.
“Providing deep audience insights to customers is a priority. Our team worked closely with Nielsen to gain Nielsen Digital Certification for the NeuLion Digital Platform, and we look forward to enabling the feature in all the streaming services we power in the near future,” adds NeuLion CTO Michael Her.
A recent Nielsen report showed an annual decline in both live TV viewing and the number of pay-TV households. At the same time, headlines about cord cutting households abound, while broadband only households increased by almost 30 in the last year, making it more crucial than ever before for content owners to have a keen understanding of their OTT audience metrics.