NAB 2016: NeuLion Adds Analytics to Digital Platform
NeuLion has added a new analytics dashboard to the NeuLion Digital Platform to monitor, in real time, every viewer’s quality of experience. It also gives content rights holders business metrics showing instant feedback on the health and growth of their over-the-top (OTT) and TV everywhere (TVE) services. As part of the NeuLion Digital Platform, the NeuLion OTT Dashboard ensures the best quality video is delivered to all viewers while driving revenue. With continual data collection at the subscriber and device level, NeuLion delivers real-time metrics to analyze every single viewer through:
- Live and VOD content QOS/QOE monitoring – updated every 30 seconds with views broken down by device, bitrates, location and more
- OTT Dashboard Global Heatmaps – easy to use global map views with real time analytics on specific streaming content by device plus as viewers renew or sign up for the digital services, details of the viewers attributes light up on the OTT Dashboard.
“NeuLion gives us the ability to visualize what is taking place for our Univision Now service across platforms in a single view,” says Scott Levine, Senior Vice President, Product and Technology at Univision Communications Inc. “With these real-time insights, we can improve our audience’s quality of service, lowering churn while making the experience better for our users.”
The brand new OTT Dashboard now enables NeuLion customers to make business decisions based on real-time critical data analytics and global intelligence to enhance content offerings, attract new customers and retain existing customers all the while driving more revenue for their OTT service.
Features include live views of OTT customer activations including application downloads, registrations, purchases, logins and authentications, all viewable by device type and location. It also offers a breakdown of users by paid, free, trials and more, can track what content is watched, and retention history. And importantly it offers integration with Nielsen data to create one view of broadcast and OTT analytics together with live linear channel reports including viewership by channel, duration, bitrate and view length.
“The NeuLion Digital Platform and its OTT Dashboard provides all the data and more that we need to deliver the highest quality service to our viewers,” says Michael Calderon, Vice President Programming and Digital Media at The Big Ten Network. “We have been able to take all of the data and make real-time decisions that help reduce customer churn, drive subscriptions through customer acquisitions, retention and satisfaction, while optimizing our marketing efforts based on the results of the OTT Dashboard.”