NAB 2016: Ooyala Intros Ooyala Flex, Launches Partnership With Facebook

Ooyala, a Telstra subsidiary, launched its Ooyala Flex media-logistics solution, which streamlines video production and distribution, cutting costs and helping media companies get content to market faster. The company also announced that it has become an official Media Solutions Partner for Facebook Live.

Formerly known as MioEverywhere, Ooyala Flex helps broadcasters, studios, publishers, and brands modernize video-production workflows. It is now available as part of Ooyala’s comprehensive suite of data-driven video-delivery and -monetization products.

Joining the company’s stable of offerings for video publishing, management, personalization, audience analytics, and advertising,   Ooyala Flex maximizes the efficiency of video-production teams under pressure to create and deliver more content as audiences continue to fragment across platforms, formats, and devices and video production migrates from legacy systems to IP-based workflows. The modular and highly flexible solution connects historically siloed production teams and dissimilar technologies used day-to-day in video production, resulting in a more collaborative, unified, and efficient environment.

“Studios and production companies involve a great deal of manual, offline processes that are simply inefficient to scale at pace with the demand for premium content today across devices and platforms,” says Belsasar Lepe, co-founder/SVP, products and solutions, Ooyala. “Ooyala Flex brings video production into the digital age by unifying siloed Ooyala teams and technologies to form more cohesive and streamlined workflows, helping production teams create and distribute content quickly to their audiences.”

Ooyala Flex is highly customizable and slots seamlessly into any production-house technology and provides a “single source of truth” throughout the video-production chain, including managers and executives. It directly reflects the workflow of any production team, helping identify and resolve issues, giving visibility, and providing feedback across all aspects of the operation. This helps optimize overall workflow and cost-efficiency and pinpoint ways to further improve the production process.

The media-logistics solution brings together workflows, asset management, and analytics, going well beyond a traditional media-asset manager (MAM). Ooyala Flex is fully composable and can integrate with existing technology investments, whether on-premises or cloud-based.

Ooyala Flex integrates with all leading transcoding, quality-control, delivery, archiving, and storage solutions from companies, including Amberfin, Amazon Web Services (AWS), Elemental, Harmonic, Interra, and Telestream. It also includes native plug-ins with premium production tools, such as Adobe Premiere and Adobe Prelude.

Ooyala Flex’s set of integrations enables workflow orchestration and data exchange between third-party tools. It automatically carries over all metadata and comments across teams, without specific editors or task managers having to log into a different system or even leave specific tools, such as editing software.

Ooyala Live
Broadcasters and video publishers using Ooyala Live for live television or video-streaming services can syndicate their official broadcasts to Facebook in a single click, extending their audience reach to Facebook’s nearly 1.6 billion user base worldwide.

The Ooyala Live service takes care of the live-stream provisioning to a broadcaster’s or publisher’s official Facebook page. Once the live stream to Facebook ends, Facebook automatically archives the stream for catch-up viewing on demand.

Among other offerings is the Ooyala Player version 4, an HTML5-based video player that offers fast and consistent load times for premium live and on-demand video on all screens.