ELEAGUE Inks Multi-Year Deal With Twitch to Distribute Live, VOD Content
Turner and WME/IMG’s ELEAGUE has reached a multi-year agreement with worldwide streaming platform Twitch to distribute live event coverage and on-demand content. Beginning Tuesday, May 24, fans will be able to watch live streaming ELEAGUE coverage via Twitch each Tuesday and Wednesday – six games per day – starting at 12 p.m. ET. Each Thursday during the six-week regular season group play, ELEAGUE coverage will begin at 2 p.m. with a pair of best-of-three matches.
Additionally, simultaneously with the Friday night weekly showcase on TBS, beginning at 10 p.m. ET, an alternative viewing experience will allow fans to follow the best-of-three weekly finale across the Twitch platform.
Per the agreement, each of ELEAGUE’s live tournaments will be available through the ELEAGUE Channel on Twitch and via Twitch’s embeddable player. The ELEAGUE Channel will also host VOD content including full replays of tournament action upon completion of each day’s action.
“Twitch has become the live streaming destination for millions of gamers on a global scale and we’re looking forward to directly connecting ELEAGUE with its passionate community,” says Christina Alejandre, General Manager of ELEAGUE. “We’re incredibly excited for the launch of ELEAGUE and Twitch provides us with a premier destination for fans to congregate and engage with our live event coverage.”
“At Twitch, we love to see partners push the envelope of live digital broadcasting,” says Kevin Lin, COO, Twitch. “Turner and WME | IMG investing heavily in esports with ELEAGUE is a great move in the right direction for the development of the industry, with their expertise sure to elevate the experience for fans, players and teams alike.”