Deluxe, MP & Silva Expand Software-Defined Broadcast Services Deal

Deluxe Entertainment Services has expanded its relationship with media rights company MP & Silva to provide a managed broadcast delivery service that will take European sports properties to viewers in Asia using the public Internet. Starting in June 2016, the Deluxe Broadcast Delivery Network (BDN) will deliver high-quality live broadcast signals from the UK to Singapore for MP & Silva, enabling them to reach more viewers faster with their popular sports properties. Deluxe will showcase MediaCloud at Broadcast Asia 2016 in Singapore in room 4D4-25.

Deluxe_Logo_RGBWith this new offering, Deluxe extends its relationship with MP & Silva, building on the success of its current work delivering live American football games to broadcasters in Europe for MP & Silva through its software-defined broadcast platform, Deluxe MediaCloud.

The new solution is designed to transport and deliver up to 16 simultaneous live broadcast signals to Singapore using the public Internet. Deluxe will downlink MP & Silva properties in Europe, encode them to an IP stream, then transport and deliver them directly to the Deluxe data center in London for monitoring and control purposes where the signals will be inserted into the Deluxe BDN. Once the signal is on the BDN, Deluxe will deliver the live video signals to MP & Silva’s production facility in Singapore, where Deluxe will provision decoders to convert the IP stream to SDI or HD/SDI for handoff to MP & Silva. Deluxe MediaCloud enables MP & Silva to reach multiple broadcasters with a single output channel, and exploit their properties on new OTT and VoD platforms in the region.

Emanuele Montoneri, Head of Global Solutions, MP & Silva Pte Ltd, said, “We have seen extremely positive results from bringing American football content to broadcasters in Europe with Deluxe’s solution and this is the next logical step in our efforts to create high level efficiencies around our content worldwide. The cost-efficiency that a software-defined platform gives us is significant – we experience a 30-50% savings on average with full league distribution, and can increase quality with virtually no increase in cost. We’ve learned that good content management is key to keeping broadcasters, federations and leagues happy, and the technical flexibility of Deluxe MediaCloud is critical here.”

“The team at MP & Silva recognized early on that the Deluxe BDN would be key in their ability to exploit their content in Asia much more quickly and cost effectively than they ever could traditionally,” said Maurizio Cimelli, GM of Deluxe MediaCloud. “They have been a fantastic, forward-thinking partner and we’re pleased that they’ve seen value in building on this vision to expand the reach of their content around the world.”

Deluxe MediaCloud is a component of Deluxe’s comprehensive delivery ecosystem, which offers content preparation and delivery for home entertainment, theatrical, linear and OTT.

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