Of course, the big question — for those properly equipped with a 4K TV set — is will your provider actually make the content available from NBC? We haven’t received official confirmations yet, but with DirecTV broadcasting live 4K channels and Dish pushing Ultra HD to its latest TV boxes those seem like good candidates right off the bat. Multichannel News points out that Comcast has said it will begin distributing an HDR-ready Xi5 box by July, and has plans for a 4K-ready Xi6 set-top.
NBC will air the 2016 Rio Olympics in 4K, HDR and Atmos
But you’ll have to wait an extra day to watch it that way.
Engadget.com reports that NBC has announced that it will make content from this year’s Olympic Games available to carriers in 4K and HDR, however there’s one little catch. In a setup that will seem familiar for early HDTV adopters who still can’t get Sony’s “we brought chips… and salsa!” ad out of their heads 12 years later*, 4K UHD footage of the Opening and Closing Ceremonies, swimming, track and field, basketball, the men’s soccer final, and judo is coming home on 24 hour tape delay. NBC will provide a downconverted version of the 8K feed Olympic Broadcasting Services and Japan’s NHK are experimenting with, to 4K, and present it in HDR with Dolby Atmos surround sound audio. According to NBC Sports president Gary Zenkel, “The Olympics have been a consistent driver of technological advancements, and Rio will be no different.”