BBC Unveils VR, 360-Degree Video Projects reports that the BBC is rolling out several 360-degree video and virtual reality projects, developed by the U.K. public broadcaster and partners, as it explores the potential and interest of the emerging medium for U.K. audiences.

Most of the content will be showcased for the first time at the Sheffield/Doc Fest starting on Friday.

“We are looking to work out what works and what doesn’t,” said Andy Conroy, the BBC’s controller, research and development. “Some of this is basic, entry-level [technology like 360 video]. Other offers are much more immersive, true VR content.”

The BBC is also looking to address questions around how storytelling, pacing, direction, sound and more are all affected by the medium, according to executives.


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