Sony to Invest Several Million Dollars in Israeli Interactive-video Startup Allowing Viewers to Alter Plots of Shows
Haaretz.com reports that Sony Pictures Entertainment will invest several million dollars in Israeli startup Interlude, The Los Angeles Times has reported.
The company, founded by Yoni Bloch and Barak Feldman, develops interactive videos that allow the viewer to choose his own narrative and thus participate in creating the story.
In MTV’s “Scream” series, for example, viewers can choose among different icons that can either make one of them hide behind a door or not, thus influencing how they will die in one way or another.
Sony’s investment in Interlude follows others by media giants like MGM and Warner Music, who have plunked down millions of dollars already. In fact, Interlude has attracted no less than $40 million so far, and that looks like just the beginning.
As part of Sony’s investment, it will produce 4-5 digital series that will be offered for free on the company’s Facebook page. These web series will probably encompass different genres, including police, comedy and horror shows, with each one lasting from 8 to 20 minutes.
Read more: http://www.haaretz.com/israel-news/business/.premium-1.726225