Preparation, Workflow Are Core of Social-Media Success, Say Sports Pros

Experts from Bleacher Report, Carolina Panthers, University of Houston, and Southland Conference outline their approach

Success in social media, particularly in sports, is built on great content shared in real time and, typically, in response to a sudden event. It’s instantaneous. However, social-media professionals in the industry agree that no athlete, team, or sports event can be sufficiently covered or promoted on social media without a detailed game plan.

Tentpole sports events mean busy nights at the offices of Bleacher Report. Executive Editor Jermaine Spradley goes deep on what the workflow looks like on a marquee night in the NBA.

Many collegiate athletic departments, on the other hand, are not blessed with even one professional dedicated to social-media–content creation and distribution. In many cases, the task falls to the sports information director. At the University of Houston, David Bassity, associate AD, strategic communications, explains how he has made the department’s social-media strategy surrounding football such a hit:

He also outlines how he sets himself and his team up for success on game day with a plan to include a strong social-media distribution plan that has made the Cougars one of the most followed and respected brands in college sports:

The Carolina Panthers are widely regarded as one of the best in the NFL — and all of professional sports, for that matter — in social-media strategy. Dan LaTorraca, manager, digital content and strategy, Carolina Panthers, outlines how he makes the most out of limited resources when shooting in the field:

Collegiate-conference offices, looking to promote multiple institutions, have their own social-media strategies. Chris Mycoskie, assistant commissioner, television and electronic media, Southland Conference, breaks down his approach to serving all schools and how to tackle conference-championship tournaments:

You can watch the entire conversation with this group of sports social-media professionals. Watch the full panel from the 2016 SVG College Sports Summit:

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