Fox Sports’ FIFA Women’s World Cup Wins Big at 2016 PromaxBDA Awards

Fox Sports took home nine awards at the 2016 PromaxBDA Promotion, Marketing, and Design Awards, presented earlier this month in New York. Among its total, Fox Sports earned six accolades, including three golds, for the 2015 FIFA Women’s World Cup.

“These awards are a testament to the hard work and creativity of our entire team,” said Fox Sports Executive Vice President, Marketing, Robert Gottlieb. “I’m incredibly proud of what they’ve accomplished throughout the year and of the work they continue to produce every day.”

Fox Sports earned two gold honors for its promotional spot, “History of the World Cup,” in the categories of On-Air Illustration and Art Direction & Design: Long Form/Webisode or Viral Video. The 2015 FIFA Women’s World Cup on Fox also earned gold in the category of Overall Integrated Sports Marketing Campaign, silvers for Promotional Viral/Web/Mobile Content (“Mother’s Day Stunt”) and Live Event Spot (“It’s Not Over”), and bronze for Art Direction & Design: Sports Program Campaign.

The network also claimed a pair of accolades for the 2015 U.S. Open, winning silver in the category of Clip Based Sports Program Spot for “Anthem” and bronze in Art Direction & Design: Sports Program Spot for “FLAG.” FOX Sports also won bronze in Art Direction & Design for THE ULTIMATE FIGHTER 22’s “Coaches.”

A full list of Fox Sports’ PromaxBDA awards is below.

On-Air Illustration
Gold: FIFA Women’s World Cup on Fox – “History of the World Cup”

Art Direction & Design: Long Form/Webisode or Viral Video
Gold: FIFA Women’s World Cup on Fox – “History of the World Cup”

Overall Integrated Sports Marketing Campaign
Gold: FIFA Women’s World Cup on FOX

Promotional Viral/Web/Mobile Content
Silver: FIFA Women’s World Cup on Fox – Mother’s Day Stunt

Clip-Based Sports Program Spot
Silver: U.S. Open on Fox & FS1 – “Anthem”

Live Event Spot
Silver: FIFA Women’s World Cup on Fox – “It’s Not Over”

Art Direction & Design: Sports Program Campaign
Bronze: FIFA Women’s World Cup

Art Direction & Design: Sports Program Spot
U.S. Open on Fox & FS1 – “FLAG”

Art Direction & Design: Sports Program Spot
Bronze: The Ultimate Fighter 22 – “Coaches”

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