WRAL begins broadcasting in next-gen TV technology [video]

From WRAL.com, itself: WRAL-TV on Wednesday became the first commercially-licensed television station to broadcast its news under next-generation standards.

Capitol Broadcasting’s NBC affiliate in Raleigh-Durham, WRAL, launched its new ATSC 3.0 station by airing “Take Me Out to the Bulls’ Game,” a documentary shot, edited and post-produced in 4K/UHD HDR. Following the documentary, the station switched to WRAL News at noon.

“Capitol Broadcasting believes strongly in the future of over-the-air broadcasting, and that ATSC 3.0 represents the technological breakthrough that will enable local stations to remain the primary source of news, information and entertainment on any device,” said CBC President and CEO Jim Goodmon. “In fact, next-generation TV will provide the capacity for an extraordinary range of new interactive tools and become a major part of the digital future.”
Read more at http://www.wral.com/wral-to-begin-broadcasting-in-next-gen-tv-technology/15815109/#jOWhibUBaHe9T3hB.99

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