Google Acquires Anvato in Move to Grow OTT, Media Business

Google has acquired video-processing-software provider Anvato, which will now become part of the Google Cloud Platform. Anvato’s Media Content Platform – which automates encoding, editing, publishing and secure multi-platform distribution of video content – will “complement [Google’s] efforts to enable scalable media processing and workflows in the cloud,” according to Belwadi Srikanth, Senior Product Manager, Google Cloud Platform. Financial terms of the deal were not disclosed. Anvato’s video processing software solutions are aimed at automating workflows for TV operators, programmers, broadcasters, and live event producers. Anvato counts Fox Sports, NBCUniversal, Univision, Scripps Networks, Media General, and many more broadcasters and major media companoes among their customers.

“We are thrilled to bring together Anvato with the scale and power of Google Cloud Platform to provide the industry’s best offering for OTT and mobile video,” said Anvato CEO Alper Turgut in a statement. “This will allow us to supercharge our capabilities, accelerate the pace of innovation, and deliver tomorrow’s video solutions faster, enabling media companies to better serve their customers.”

Srikanth added in a post on the Google Cloud Platform Blog: “The cloud is transforming the way video content is created and distributed to an array of connected devices, as well as the way users engage with this content,” “And in recent years, the adoption of over-the-top (OTT) technologies has emerged as a critical platform for delivering rich audio, video and other media via the Internet.”

The deal signals a significant move into the media and broadcast space for Google as it looks to serve broadcasters in growing their OTT services. Last year, Amazon acquires Elemental Technologies for a reported $500 million in a similar move aimed at the broadcast and OTT market.

“With OTT adoption rapidly accelerating, the Cloud Platform and Anvato teams will work together to deliver cloud solutions that help businesses in the media and entertainment industry scale their video infrastructure efforts and deliver high-quality, live video and on-demand content to consumers on any device — be it their smartphone, tablet or connected television,” said Srikanth. “The Google Cloud Platform team is committed to helping our customers in the media and entertainment industry manage their infrastructure more efficiently, provision servers and networks at rapid scale and remove unnecessary overhead. We’re thrilled to have the Anvato team join us in our mission.”

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