Burst Launches Burst for OTT, Burst User-Generated TV
Burst announced Burst for OTTTM (BOTT) and Burst User-Generated TV (BUGTV). BOTT and BUGTV represent a completely new approach for companies struggling to create low-cost, compelling content that can generate sustainable revenue sources in the rapidly changing TV and video environment.
Burst for OTT is comprised of a set of APIs that broadcasters and publishers of any size can use to integrate mobile video into OTT applications making them more engaging and participatory. Burst User-Generated TV builds on the Burst technology platform and proprietary video search algorithms to find compelling content and stage it for insertion into new “TV” shows for broadcast or OTT applications.
Burst on TV unlocks the promise of OTT. Now, with the BOTT solution, broadcasters and publishers can maximize the engagement value of OTT by allowing viewers the ability to contribute to — not just consume – video content. OTT apps with a higher level of engagement create a far better viewing experience which drives downloads and helps build an inventory of fresh, compelling content for broadcasters and publishers. Burst’s API set makes for simplified workflows so that all of the benefits of BOTT are available with minimal ramp-up or disruption to existing production processes.
Burst User-Generated TV allows broadcasters of all sizes to effectively compete in the new TV universe. With BUGTV, for the first time broadcasters can create entire shows from user-generated video and integrate it with linear content at a fraction of the cost and time required for traditional productions. BUGTV is a fully packaged solution that combines the foundational technology of Burst on TV and the API set from Burst for OTT with Burst’s professional production, curation and branding services to deliver programming that is fully rights controlled and readily monetized. As a result, Burst for OTT provides a new solution for building strong, sustainable revenue streams from fresh content that engages more deeply than traditional video.
“Burst is the only company that gives customers the ability to generate compelling video content at minimal production costs and make that content more appealing to viewers and sponsors. As a result, Burst delivers a TV experience unlike any that has come before,” says Bryant McBride, Founder and Chief Executive Officer, Burst, Inc. “By dramatically lowering production costs and reducing production time while enhancing viewer engagement, Burst is creating mobile video solutions that help content-creating organizations navigate the new TV universe in which there are unlimited viewing options but few opportunities to drive maximum monetization of their own content.”
Burst and World-Class Partners
A key element in the Burst strategy is an open and easy to implement platform that is appealing to partners who delivery technology, production or digital solutions. Technology and application partners like Avid, Adobe, EVS, NewTek, Evertz, Grass Valley and Ross Video, social media partners like Twitter, Facebook, Instagram, OTT application developers, branding agencies and production houses all can easily integrate with the Burst On TV platform in a way that allows them to use mobile video as an integral part of their application seamlessly. The company is aggressively courting new partners across the broadcast, digital, OTT and social spectrum to allow users to add Burst to it their arsenal of content tools with ease.