Pac-12 Networks Inks Live-Streaming Deal With Twitter for 150+ Games
Pac-12 Networks has agreed to a deal that will make Twitter its premier streaming partner for Pac-12 Plus, a broadband network of live events produced by the conference’s 12 universities, with at least 150 games over the 2016-2017 academic year live streamed to fans on Twitter.
“The Pac-12 Networks’ collaboration with Twitter reflects our ongoing commitment to increasing exposure for Pac-12 universities and their live, school-produced events,” says Pac-12 Networks President Lydia Murphy-Stephans. “By expanding our digital footprint, Pac-12 Plus also allows us to connect more fans with more, live Pac-12 sports content through a platform they use every day.”
The final roster of school-produced Olympic events shown on Pac-12 Plus will be determined as the season approaches, but will include Olympic sports such as soccer, volleyball, gymnastics, baseball, ice hockey, swimming & diving, softball, track & field, wrestling, lacrosse, tennis, and water polo. These events are produced by Pac-12 universities and will also still be streamed on university official athletic sites and Pac-12.com.
“Twitter is the fastest way to find out what is happening in live sports,” says Anthony Noto, Twitter’s chief financial officer. “Our partnership with the Pac-12 Networks will give sports fans a great way to view live sporting events along with the live Twitter conversation they are already accustomed to.”
In recent months, Twitter has inked streaming deals for NFL Thursday Night Football this fall, Wimbledon, and is reportedly in discussions with the NBA, MLS and Turner Sports. In terms of non-sports content, Twitter will also live stream CBS’s convention coverage and Bloomberg’s financial news coverage.