MP & Silva Acquires Bundesliga Media Rights in 34 Countries
MP & Silva, a leading international sports agency with the strongest portfolio of football media rights globally, announced the acquisition of the German football’s Bundesliga (first and second division) in 34 countries for the 2017-18 to the 2020-21 seasons.
The media company, which currently holds the rights to the Bundesliga in Japan, continues the successful media rights distribution of this property internationally and has secured a deal for the exclusive distribution of the prestigious Bundesliga in a wide range of territories, comprising Albania (incl. Kosovo); Bosnia and Herzegovina; Bulgaria; CIS-Non-Stan’s: Armenia, Azerbaijan, Belarus, Georgia & Moldova; CIS-Stan’s: Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan and Uzbekistan; Croatia; Cyprus; Denmark (including the Kingdom of Denmark: Faroe Islands and Greenland); Finland; Greece; Iceland; Macedonia; Malta; Montenegro; Norway; Portugal (incl. Madeira and Azores); Romania; Russia; Serbia; Slovenia; Sweden; Turkey; and Ukraine.
MP & Silva will be the exclusive distributor of Bundesliga rights across all platforms, including cable, satellite, terrestrial, Web TV, IPTV, and mobile. The deal covers all league matches, the Supercup and the relegation matches as well as league highlights from every round.
Says Roberto Dalmiglio, MP & Silva’s Chief Commercial Officer said: “The Bundesliga is amongst the three strongest football leagues in the world in terms of revenues and highest quality of top-level sports. We are honoured to have the full trust of the Bundesliga to distribute in such a large number of European countries and we look forward to strengthening the Bundesliga’s coverage.”
MP & Silva’s stellar portfolio of football media clients and global partners includes the top European football leagues: Barclays Premier League, LaLiga, Serie A TIM, and Ligue 1, the Scottish Professional Football League, the Belgian Jupiler Pro League, the Polish Ekstraklasa football league, and major football tournaments such as the Emirates FA Cup, South American Copa America and Copa Do Brasil, and much more, such as the Football Association of Singapore and Football Association of Malaysia.