Philadelphia Eagles Rely on LiveU to Share Live Content With NBC10, RSNs
The Philadelphia Eagles have always pursued ways to bring fans closer to the team they love and support. As this philosophy pertains to video production, the team has invested in new technologies that offer a clear, competitive advantage in the content market. LiveU MultiPoint, a cloud-based IP live video distribution solution, is a key component to share and distribute this content.
The Philadelphia Eagles are utilizing LiveU MultiPoint for the enhanced distribution of internally-produced content to its broadcast partners, including NBC10 Philadelphia (WCAU) and other local Philadelphia sports networks. Through the partnership, the organizations can maximize their coverage and tell a compelling story, without sending a dedicated crew to obtain the content, saving them time and resources.
Utilizing a single camera to cover a press conference, the Eagles can capture content and then distribute it using LiveU to both Eagles-owned media channels and those of NBC10, “The Official Television Station of the Philadelphia Eagles.” NBC10 can simply send a journalist to obtain sound bites and then utilize the Eagles footage to complement their efforts. Content includes team press conferences, locker room interviews, and off-the-field team events and programs. The benefits have been mutual and the investment was modest.
“Both the leadership of the Eagles and NBC10 understood that active collaboration would be a key component to the success of our partnership,” says Mark Leblang, Studio/Live Production Manager, Philadelphia Eagles. “We recognized there was an opportunity to share resources by adopting LiveU’s MultiPoint service. MultiPoint enables both the Eagles and NBC10 to focus on separate aspects of news coverage, and allows each party to benefit from the other party’s effort.”
“Our partnership with the Eagles allows us to provide thoughtful, entertaining and interactive content to our viewers,” says Rob Kuestner, Content Producer, NBC10. “We can access Eagles content live and provide that content immediately to our viewers, as well activities on-and-off the field which is unique to our partnership.”
The Eagles have successfully simulcast post-game press conferences using MultiPoint and leveraged the service for key events throughout the NFL calendar, including the NFL Draft and annual league meetings.
“In the ten months since our partnership began, we have enjoyed the benefits of the LiveU MultiPoint service in many venues and scenarios,” notes Leblang. From the Eagles’ perspective, sharing our assets from these events with NBC10 helps to justify the expense involved with covering them and creates a competitive advantage in the marketplace.”