Julie Haddon Named SVP of Marketing for NFL Media
Julie Haddon was named Senior Vice President of Marketing for NFL
Media, it was announced today by Dawn Hudson, Executive Vice
President/Chief Marketing Officer.
Haddon brings more than 20 years of experience in media marketing and
entertainment to the NFL. In her new position, she will be
responsible for the brand and marketing strategies for all NFL Media
properties, which include NFL Network, NFL Now, NFL Mobile, NFL.com,
NFL Films, and NFL RedZone. Additionally, Haddon will ensure the
continued growth of the NFL audience and will increase the visibility
of league initiatives across internal and external media platforms.
Prior to joining the NFL, Haddon served as the founder and CEO of The
Marketing Farm, a strategy consultancy which advised prominent brands
such as Lucas Film, Google, Apple, HBO’s acclaimed show Silicon
Valley, and the NFL, where she served as Executive Producer of the
inaugural NFL Women’s Summit. As a consultant, Haddon was an early
marketing leader at Twitter and SoFi, helping to transform both
companies from startups into multi-billion dollar valued brands.
Haddon’s marketing experience also includes serving as Head of
Marketing and Business Development at DreamWorks in their computer
animation unit, leading the marketing department at 20th Century Fox
Animation’s Blue Sky Studios, Vice President of Marketing at Scribd,
and Senior Director of Marketing and Social Media at eBay.
Haddon started her career with the Los Angeles Dodgers before moving on
to Major League Marketing, a sports trading card licensee with the
NFL, NHL, and MLB.
A graduate from Indiana University with a B.A. in Journalism, Haddon
was a member of the Hoosiers softball team, and also holds an
Executive Management Program certificate from Stanford University’s
Graduate School of Business.
She is married with three children.