NFL Expands Snapchat Partnership to Include ‘Discover’ Platform, Live Stories for Every Game

The NFL and Snapchat have inked a multi-year extension to their strategic partnership, that will see the NFL become the first sports league to have a presence on the “Discover” platform. Programmed by NFL Media, the content will give millions of fans around the globe the latest headlines and hot topics, trends and inside access videos, uniquely programmed for NFL fans on Snapchat. Additionally, Snapchat Live Stories will be produced for every NFL game during the season, including the Super Bowl, enabling millions of fans to engage with uniquely packaged NFL-centric video and photo content through Snapchat. Additional Live Stories will be produced for major NFL events such as the NFL Scouting Combine and the NFL Draft. 

Live Stories capture the energy and excitement from NFL games and events by featuring a mix of fan-submitted Snaps and inside access content. By telling the story of the event from the many perspectives of fans, the League and its teams, these Live Stories take viewers into the experience.

Between Discover content and Live coverage, the NFL will have a daily presence on Snapchat. The NFL and Snapchat will also offer brands the opportunity to advertise within this Live Story and Discover content.

Additionally, the NFL and Snapchat will collaborate on custom Geofilters for all 32 NFL clubs. Snapchat users at NFL stadiums, practice facilities, and other select venues will be able to apply these team-specific, location-based art overlays to their Snaps when sharing their fandom with friends.

 The extension follows the NFL’s successful partnership with Snapchat during the 2015 season during which more than 70 million people around the world viewed Snapchat’s Live Stories surrounding NFL games and events.

“We’re excited to expand our partnership with Snapchat, delivering compelling NFL content to a platform where millions of our fans around the world interact on a daily basis,” says Blake Stuchin, Director, Digital Media Business Development for the National Football League. “The launch of the NFL on Discover will provide a key touch point to follow storylines throughout the week, and the expansion of Live Stories will provide fans with a unique perspective of the excitement in and around our stadiums at every game all season-long.”

“The NFL has been a tremendous partner over the last year and a half as we’ve worked to expand our premium sports coverage.” says Ben Schwerin, Head of Partnerships for Snapchat. “We’re thrilled to be bringing even more NFL content to Snapchatters and brand partners alike throughout the year.”