NBC Olympics, Yahoo Ramp Up Partnership To Include Content, Promotion in Rio
NBC Olympics and Yahoo have extended their existing digital alliance to include content and promotion surrounding the Rio Olympics. The alliance provides Yahoo’s audience in the United States with links to all of NBCOlympics.com’s exclusive live streamed events and video highlights.
This marks the second consecutive time that NBC Olympics and Yahoo are collaborating around the Games. In addition to their Olympic relationship, Yahoo and NBC Sports are now in the fourth year of a digital sports alliance that widens NBC’s distribution.
“Yahoo will once again push its massive U.S. audience to links that quickly connect them with NBCOlympics.com’s unprecedented live stream coverage and vast collection of video highlights,” said Rick Cordella, Senior Vice President & General Manager, NBC Sports Digital. “The Yahoo-NBC Sports partnership has been a win-win and we are delighted to extend it to include these Rio Olympics.”
“By teaming up with NBC Sports and expanding our long-standing strategic alliance, we are excited to offer our passionate audience a one-click experience to NBC Olympics’ extensive coverage of the Rio Games and live events,” said Phil Lynch, VP of Global Partnerships, Yahoo. “We’re thrilled about the opportunity to build upon our existing alliance with our friends at NBC Sports and can’t wait to watch the Games unfold over the next few weeks.”
NBCOlympics.com and the NBC Sports app, which are powered by NBC Sports’ Playmaker Media, will deliver 4,500 hours of live-event and TV simul-stream coverage for the Rio Olympics — including all competition sessions across all 35 sports — for authenticated pay TV subscribers via TV Everywhere. The streaming coverage will be available on desktops, mobile devices, and tablets, plus connected TVs for the first time. For the first time, NBC Olympics will stream the coverage of all nine NBCUniversal Olympic networks — broadcast networks NBC and TELEMUNDO (Spanish language); cable channels Bravo, CNBC, Golf Channel, MSNBC, NBC Sports Network (NBCSN), NBC UNIVERSO (Spanish language), and USA Network. Each network’s TV coverage will also include athlete features, segments on the host city and country, and interviews with newsmakers and medal-winning athletes.