Notre Dame, Bleacher Report Strike Social Content Partnership
Bleacher Report has reached an agreement with University of Notre Dame football for an exclusive social content partnership throughout the season. The B/R social team will be embedded with the football program in South Bend and travel with the team to road games during the entire season to create custom content for the program’s national fan base.
The collaboration will consist of full behind-the- scenes access to the Notre Dame football team including practice, locker room, game day activities, home and away games, travel, academic classrooms and a wide array of student and campus life. The array of content will include a weekly video feature, Facebook Live streams, short shareable social packages and game day Snapchat takeovers, distributed across Bleacher Report’s website and Team Stream mobile app — reaching more than 250 million users — along with B/R social platforms with an audience of more than 200 million fans.
“Bleacher Report is thrilled to partner with Notre Dame for the 2016 football season,” said Dave Finocchio, CEO and founder of Bleacher Report. “We’re very proud of the work we’ve done in the Young Athletes space to date, and this partnership provides us with a next-level opportunity to showcase how millennial players and fans see the game. Notre Dame is an exceptional program filled with talented players and outstanding people. We can’t wait to work with them.”
“Bleacher Report is an industry leader in developing creative, high quality content with fans and we’re looking forward to sharing our unique story through its vibrant platform,” said Brian Kelly, University of Notre Dame head football coach. “Notre Dame is an institution with an unrivaled national following and this is an incredible way to reach them all, including a new wave of young fans.”
The new content partnership will include compelling human drama pieces, player interviews, features, scripted humor skits and powerful social visuals.