MLBA Taps NeuLion to Launch All-New Digital Home for Players’ Union
NeuLion has been selected by the Major League Baseball Players Association (MLBPA) to launch an all-new digital destination for news and features about the MLBPA and its members. The partnership gives fans and media a new and exciting way to stay connected with the best players in the world of baseball.
The new MLBPA destination — www.MLBPlayers.com — is designed to be the digital voice for the MLBPA and its members, offering fans more content and visibility around the players and the issues important to them on and off the field.
The NeuLion Digital Platform will enhance and support the MLBPA’s content distribution strategy with new stories, new videos, integrated social media, player features, and more. The all-new digital destination gives baseball fans the best experience on PC, mobile, or tablet devices.
“We wanted the next generation digital experience for our fans and Players,” says Tony Clark, Executive Director of the MLBPA. “We picked NeuLion to help elevate our digital game, and we look forward to tapping into their extensive experience working with the largest brands in professional and college sports to help us communicate our key messages in real and near-real time.”
“This is a great opportunity for NeuLion to highlight our technology and services for the Major League Baseball Players Association,” says Roy Reichbach, President and Chief Executive Officer of NeuLion. “We are excited to be the platform of choice for the MLBPA and to enable the story telling about American’s greatest game from the Players’ perspective.”
The robust new digital destination, powered by the NeuLion Digital Platform, will give the Players a digital voice across multiple device platforms, so they can participate in conversations about baseball, anywhere and anytime.