Akamai Releases ‘State of OTT’ Report
The “direct to consumer” or Over the Top (OTT) video services market continues to mature as 78% of U.S. consumers subscribe to at least one OTT service, according to PwC. What does this mean for media companies? Plenty. It is not only a major revenue opportunity, but it is also an essential brand-building tool. nScreenMedia recently surveyed 389 managers with responsibility for the technical implementation of video-streaming services in order to find out how media companies and enterprises are building out their own OTT video ventures.
- Quality is top of mind for OTT providers as high-definition and ultra-high definition (UHD) are growing rapidly.
- Piracy/content theft is by far the largest security concern.
- Despite the continuing popularity of the subscription model, ads are the most popular way to monetize a service.
To find out more about how to build your own successful OTT video ventures from companies who are already doing it, download this exclusive survey report.