BT Sport, Fujifilm Honored With IBC Innovation Award for Content Delivery

At IBC 2016, UK broadcaster BT Sport collected the IBC Innovation Award for content delivery. It launched an Ultra HD channel last year, and the audience at the IBC Awards ceremony was treated to some stunning 4K sports footage on a state-of-the-art screen. FUJIFILM was honored as “Technical Partner” to BT-Sport’s for supplying its Fujinon UA-Series 4K UHD Optical technology.

BT Sport’s Ultra HD channel features the UEFA Champions’ League, and UEFA itself was a competitor for the award. Its highly commended entry focused on increasing engagement through add-on services and second-screen apps. The other highly commended entry came from Swisscom, with its imaginative new look at content discovery across a large number of channels.

To date BT Sport have successfully produced and delivered over 60 events including UEFA and Premier League football, FA Cup, European Rugby, Moto GP, Squash, and NBA Basketball. BT Sport have delivered continuous Ultra HD production innovation with the increased use of shared camera’s and single truck production and the introduction of specialist camera’s and radio links. To achieve this BT pioneered an entire end to end Ultra HD ecosystem.

FUJIFILM’s UA-Series 4K UHD lenses are compatible with 2/3-inch 4K cameras. The UA-Series range consists of following lens models: UA107x8.4, UA80x9, UA22x8 and UA13x4.5 wide angle lens. These lenses have special EBC coatings (electron beam) and “floating focus systems” which control multiple lens groups according to the shooting distance, deliver high-resolution, high contrast with superior high dynamic range in images thru the entire focal range; from close-up to infinity, enabling 4K HDR video production with a realistic visual sensation with premium picture quality.