Yahoo/NBC Sports Sets Unique Users Record in August, NBC Revs up NASCAR Digital Numbers
The 2016 Rio Olympics, NASCAR, and the start of the Premier League season contributed to the Yahoo Sports – NBC Sports Network delivering 110 million unique users in the month of August, ranking No. 1 among all sports digital sites and believed to be the most ever in the sports category for any month, according to multiplatform data released by comScore. The Yahoo Sports – NBC Sports Network’s 110 million unique users in August is up 247% versus August 2012 for the London Olympics (31.9 million), up 93% from August 2015 (57.3 million), and up 36% versus the previous record in October 2015 (80.9 million).
NBC Sports’ NASCAR Coverage Generating Strong Digital Consumption Gains
As the 2016 NASCAR Sprint Cup season races into its first playoff event this weekend in Chicago, NBC Sports Digital is lapping last year’s consumption figures in all key metrics.
Season to date, consumption of NASCAR content on NBCSports.com, the NBC Sports app, and connected devices have garnered nearly 59 million minutes and over 450,000 unique users, increases of 77% and 45%, respectively, compared to the same period last season. Connected device usage is also growing among NASCAR on NBC digital streamers, with 103,000 unique users, more than double the number of connected TV users at the same point in the 2015 season on NBC. In addition, connected TV users have streamed 13.5 million live minutes, up 87% versus the same period last season.
“Working closely with our partners at NASCAR Digital Media, we are encouraged to see that an increasing number of NASCAR fans are finding and enjoying our digital coverage,” said Troy Ewanchyna, VP, Digital, NBCSports.com. “We will continue to super serve NASCAR fans with state-of-the-art, digital trackside coverage along with a vast collection of video highlights.”
Through 10 races of NBC Sports’ Sprint Cup season, NBC Sports Digital has seen year-over-year growth in live minutes streamed for every race, and growth in unique users in eight races.
Live streaming of the Sprint Cup race from Pocono Raceway via NBCSports.com and the NBC Sports app stands as the best race ever on NBC Sports’ live streaming platforms with 6.7 million live minutes, up 173% vs. the same event in 2015.
The Sprint Cup race from Bristol Motor Speedway delivered a regular season record 72,000 unique users, more than doubling unique users vs. the 2015 Bristol race.
Weekly unique users for NASCAR.com have been up for eight consecutive weeks, starting with New Hampshire, an average increase of 31% each week.
Visits to the NASCAR Mobile App are up 34% season-to-date year over year.