Fans Set Wild Card Game Consumption Marks Across MLBAM’s Digital Platforms
During the dramatic final inning victories of the American and National League Wild Card games, baseball fans around the world set numerous consumption marks across MLBAM’s digital platforms, including a Wild Card record 80.5 million live minutes consumed as measured by Live Digital Data Ratings (LDDR).
This year’s total minutes consumed record represents a 123% increase from last year’s two Wild Card games (35.9 million). In addition, the award-winning MLB.com At Bat mobile app registered a Wild Card record 14.2 million app starts over the two days.
LDDR, which began in 2015, analyzes live consumption across MLBAM’s flagship consumer digital products, MLB.TV and MLB.com At Bat, as well as its multi-platform Gameday pitch tracking application exclusively during the live game window.
Through MLB.TV and MLB.com At Bat, MLBAM’s Emmy Award winning technology infrastructure delivers live baseball games across a complex diverse set of format technologies, including more than 10,000 permutations of devices, platforms and operating systems.