Millennial-Targeted UHD Channel Launches on SES Satellite
SES S.A. announced a capacity agreement to launch the new C4K360 Ultra HD channel across North America aboard its SES-1 satellite. C4K360 joins SES’s 4K Ultra HD distribution neighbourhood hosted on three satellites (SES-1, SES-3, and AMC-18) at the center of the orbital arc over North America.
Tailored to young audiences, C4K360 offers Ultra HD content featuring high-end entertainment program including eSports, lifestyle magazines and interviews, gaming and gameplay, and extreme sports, as well as live DJ sets, mega concerts, and festivals. The new UHD channel, licensed across North America by Vivicast Media, fully embraces the second screen concept with 360° Virtual Reality premium content in addition to ultra-high resolution production values, increasingly important to millennial viewers.
“As an innovative content producer and lifestyle channel, C4K360 is leveraging the world’s leading satellite operator, SES, with its unmatched expertise in global video distribution, to launch our breakthrough Ultra HD channel, C4K360, across the U.S. and North America,” says Stephane Schweitzer, CEO of C4K360. “C4K360 represents an exciting source of relevant and entertaining programming for thriving millennial audiences, who are increasingly demanding Ultra HD content in both their lifestyle, gaming and virtual reality experiences.”
“C4K360 is a forward-thinking Ultra HD channel with its finger on the pulse of young, millennial audiences around the world,” notes Steve Corda, Vice President of Business Development for SES in North America. “TV enthusiasts across North America and across the globe are buying Ultra HD sets at an unprecedented pace, ready to see the very best programming available today, and satellite is absolutely the ideal platform for delivering high quality content to large audiences.”
“C4K360 producers have already developed innovative club and dance programming that’s extremely popular with European viewers, and the mix of clubbing and lifestyle entertainment shows is sure to be a big hit with audiences throughout the North American region,” says Stuart Smitherman, President of Vivicast Media. “The dynamic programming of C4K360 is a great example of the 24/7 linear and episodic 4K content that Vivicast licenses to operators worldwide.”