Burst and Sinclair Broadcast Group Announce “Join Vote 2016”
Abe Lincoln knew a thing or two about contentious elections and his words from across the decades couldn’t ring more true than today. As we approach Election Day 2016, all of America and much of the rest of the world is watching closely to see not only the results of this year’s presidential contest but also to see our country’s behavior at the local polls during Election Day.
Burst and the Sinclair Broadcast Group, the largest television broadcaster and leading local news provider, are teaming up to deliver unvarnished views of American voters across the country at local polling places during Election Day. Both of the major candidates have set new lows in popularity, yet one will emerge victorious, as the country’s next President. Opinions of the candidates and their characters have dominated the political discourse and will reach a peak on Election Day.
Sinclair stations across the Nation will be ingesting viewer-generated video from hundreds of polling places through the Burst platform. These bi-partisan videos will be delivered through Sinclair’s political news coverage and updates throughout Election Day, both on air and over the local stations’ websites under the moniker “Join Vote 2016.”
“We are offering our mobile video platform for free for a limited time this election season to help keep democracy viable and transparent. Mobile video can provide ‘eyes and ears’ on a massive scale at polling places across the country which serves the integrity of the electoral process while also providing media organizations with authentic and immediate content,” said Bryant McBride, Founder and Chief Executive Officer, Burst.
“Join Vote 2016 is a unique opportunity for us to build upon viewer engagement in our local communities,” said Scott Livingston, Vice President of News for Sinclair. “The Burst platform has differentiated itself by being incredibly easy to use and early user-generated content results have been very encouraging.”
Founded in 2011, Burst is a leading mobile video technology company that is transforming how broadcasters, publishers, rights holders, brands and venues create, manage and monetize user-generated and controlled video content. Burst’s proprietary technology solves the challenges of creating, managing, publishing and monetizing mobile video across all screens with its innovative, mobile to broadcast, OTT, digital and social platform. Burst is headquartered in Boston and serves customers around the world including Sinclair Broadcast Group, Fox Sports Australia, NESN, AccuWeather and Boston Properties among others.