Wazee Digital CEO Harris Morris to Keynote IABM Annual International Business Conference

Wazee Digital Chairman and CEO Harris Morris will present a keynote address titled “Tyrannosaurus Rex or Mammals: How to Survive the Extinction of Traditional Broadcast Technology” at the IABM Annual International Business Conference & Awards in London.

Wazee Digital Chairman and CEO, Harris Morris

The 30-minute presentation starts at 10:15 a.m. on Dec. 2. In it, Morris will discuss how media companies can not only survive the extinction of traditional broadcast technology, but go on to thrive — much as smaller mammals did when dinosaurs went extinct. Media companies are facing an unprecedented rise in content competition, the need to manage multiple platforms, and an absolute imperative to understand consumers as never before. What do rights holders and technology providers need to do to win in the next era of media, and how can technology enable the industry to grow and prosper? Morris will focus on the monetization opportunities for broadcasters, content producers, rights holders, and distributors, and highlight how to use technology to take control of media assets to enrich and monetize valuable content.

“Wazee Digital is always seeking even better technologies, ideas, and practices than we have today, and the best way to find them is by engaging with other innovators and thought leaders who are doing disruptive, transformative work. That’s what makes this year’s IABM business conference so intriguing,” Morris says. “The IABM has assembled an impressive slate of business leaders whose insight has the power to change the face of the broadcast and media industry — and indeed, it already is. While I’m honored to be among them, I’m also looking forward to learning from them.”

The IABM Annual International Business Conference & Awards takes place Dec. 1-2 at the Radisson Blu Edwardian Hotel, Heathrow, London.

“The challenge facing broadcasters and their technology suppliers is to transform their businesses to maximize revenues across the plethora of platforms consumers are using today,” says John Ive, IABM director of technology and strategic insight. “Based on his wide range of practical experience across traditional broadcasting and new media, Harris Morris will provide valuable insights on how content owners can take control of their valuable content and maximize monetization opportunities to stay ahead of the curve.”